Many home improvement companies have been slow products and are any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing being a prime example.

Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice declare that when faced with a choice of a new family saloon or some sort of Rolls Royce for towards same price, the choice, for many, is outstanding!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups hence there is no was delighted to answer the call for your house improvement company in Devon that has for several years been retailing UPVC windows and doors. They were interested in selling composite doors being the demand for them amongst local residents was growing quickly.
The principal reason for this was numerous that the professionals in the homeimprovements industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the price switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of declared were offering. Entering into the fast growing composite doors market seemed a good move but the cost of outfitting a showroom was high. So the first thing we did was to get onto Google, find out who the players were in composite door manufacturing and supply and then placed both of them to the quality.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There seemed to be little distinction between the door manufacturers here as each one of those approached had many years experience with the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to mention that with the introduction of British Standards into the composite manufacturing industry, the manufacturing processes were extremely similar.

Where some companies fell down though was when we asked them the were going total to help us to sell items. The lack of promoting support, knowledge and training was truly shameful, indicative among the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus lengthy investment for share of the market has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to luster. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put was to see which door manufacturers would allow us to to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it would cost several thousand pounds to outfit a new showroom and get initial customers, when we had been going to be ordering from your suppliers for years, so why especially if they not share as start-up cost?

There were some companies that were willing to help, either by proving a ‘credit’ on the cost of product samples or by simply proving samples free of charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by a lot of to end up being the market leader in the long term had obviously done their homework and also cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations too as a marketing tool. This website has a design feature that allows potential purchasers to select the style, colour and furnishings for their ideal door and the website shows the finished design and price instantly, even including net ordering facility.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

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